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19 June 2018 / 5. Shawal 1439

Fill My Cup Appeal 2016: ‘Businesses Build Economies…So Businesses should Build Charities’ - A donor’s perspective

Updated on 12 March 2018

In 2015, a UK based company, Jaffer Accountancy made a commitment to donate 5% of the fees they charge for their services to The World Federation’s Fill My Cup Appeal. The following article was written by Shabbar Jaffer of Jaffer Accountancy to encourage others to join their efforts in improving educational opportunities for children and youth by supporting this breakfast-at-school program in Kenya:

“The Fill My Cup appeal was certainly distinctive as this was a charity raising money for young children who were going to school for an education without being able to afford breakfast in the morning. At Jaffer Accountancy we really honor the opportunity to be able to help young children in less fortunate communities.

So we decided to commit 5% of our fees charged to clients and donate it to a much needed charity such as the Fill My Cup Appeal. It gives us great satisfaction knowing that children can start an important part of their day with a hot cup of porridge in the early morning.

We found that our clients were impressed with our commitment whilst recognizing that we are an entity who’s view is not only to make a commercial profit, but equally important to remember our corporate social responsibilities.

A great leader by the name of Ali Ibn Abu Talib had once quoted that ‘Do not feel ashamed if the amount of charity is small because to refuse the needy is an act of greater shame’ .


A gentle reminder to business owners would be that donating to charity does not come without its benefits. Charities are kindly supported by government legislation and so any charitable donations will qualify as a business expense.  

Long serving employees may also decide to take a career break. Employers should take advantage of this opportunity and encourage their employees to donate their time to many of the international charity schemes that are available on the market today. Research has shown that those employees returning from their career break contribute much more to their employment which results in higher profits for the business.

Individuals who have not yet reached to be ‘long serving employees’ should also be equally  encouraged to contribute to charity. Business owners can do this by simply matching any charitable donations made by the employee. We found that employees perform much better in their employment duties knowing that they are contributing to the goodness of humanity.

Whichever way a business may wish to adopt its policy, it is important that we continue to improve and innovate our ideas on how we contribute to our corporate social responsibility. It leaves me to conclude that businesses build economies and so businesses should build charities.”



Join the efforts of Jaffer Accountancy by making a donation to the Fill My Cup Appeal to provide hot porridge breakfasts to 3,853 students across 14 schools and 15 madaris in Kenya. The more children you can sponsor, the greater the impact this program will have. Can we count on you?

Mayasa is 5 years old and attends one of 15 madaris where children receive a hot porridge breakfast daily. Mayasa comes from a low-income household and benefits from this breakfast program. Since she joined the program, Mayasa is active and happy all the time and enjoys coming to school regularly. Her teachers have noted that she participates actively in group activities and in class work. She is the first student to finish her in-class assignments and also helps her peers.  

The cost of sponsoring a child’s breakfast meal is as follows:




In Europe, click here

Rest of the World, click here


Donate directly to your Jamaat Treasurer  

To view/download poster, click here

For more information, please email

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